Webinar: How Connected TV Ads Reach Streaming Consumers
Today’s digitally savvy consumers want instant access to all the ways there are to watch TV and thanks to over-the-top (OTT) devices, they can have it. These devices – like smart TVs, Roku, Firestick and more – give consumers access to Connected TV, or live, cable TV and streaming video.1 Also known as CTV, users of all ages and demographics can now access premium content via internet whenever they want to watch. Airing your advertising messages on CTV gives you new opportunities to connect with growing digital audiences. But how?
Get answers to your CTV questions in our previously recorded webinar: How Connected TV Ads Reach Streaming Consumers.
In our 60-minute on-demand webinar, Midco’s digital marketing experts bring you up-to-speed on new digital advertising options. You’ll learn:
- What CTV advertising is, and the big benefits it provides
- How CTV can work hand-in-hand with other advertising efforts
- New targeting options to help you reach specific target audiences
- How Midco’s CTV reporting analytics can help you identify what works best and how to set reasonable expectations
- Why other businesses are using CTV Advertising
Today’s digitally savvy consumers want instant access to all the ways there are to watch TV and thanks to over-the-top (OTT) devices, they can have it. These devices – like smart TVs, Roku, Firestick and more – give consumers access to Connected TV, or live, cable TV and streaming video.1 Also known as CTV, users of all ages and demographics can now access premium content via internet whenever they want to watch. Airing your advertising messages on CTV gives you new opportunities to connect with growing digital audiences. But how?
Get answers to your CTV questions in our previously recorded webinar: How Connected TV Ads Reach Streaming Consumers.
In our 60-minute on-demand webinar, Midco’s digital marketing experts bring you up-to-speed on new digital advertising options. You’ll learn:
- What CTV advertising is, and the big benefits it provides
- How CTV can work hand-in-hand with other advertising efforts
- New targeting options to help you reach specific target audiences
- How Midco’s CTV reporting analytics can help you identify what works best and how to set reasonable expectations
- Why other businesses are using CTV Advertising
1 ROKU, the ROKU Logo, STREAMING STICK, ROKU TV, ROKU POWERED, the ROKU POWERED Logo, ROKU READY, the ROKU READY Logo, "STOP DREAMING. START STREAMING.", "HAPPY STREAMING", "THERE'S A TON OF ENTERTAINMENT IN THIS LITTLE BOX," and "NOW THIS IS TV" are trademarks and/or registered trademarks of Roku, Inc. in the United States and other countries. Amazon, Fire and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
