Creating Value with Data Center Colocation Services
By Andrew Simmons
Enterprise Account Executive
I frequently walk through facilities that showcase how they want their employees to be innovative, cutting edge and customer-focused – to deliver on the company’s strategic objectives. They inspire employees throughout their hallways and conference rooms with posters, murals and more.
However, I often wonder about the traditional “IT” role for organizations, and if companies are really enabling those employees to contribute to the same strategic initiatives that ultimately drive higher customer satisfaction.
A Shift in Approach
Thirty years ago, a single contractor would build an entire house. Today, builders are more efficient with growing their business by relying on specialized subcontractors to complete different phases – such as pouring the foundation, framing the house, creating specialized millwork and laying down flooring. This has increased homeowner value, shortened construction timelines, and provided more design options.
When you’re looking at IT services within your business, think about data center services in a similar way. When you augment your IT with specialized services, you can free up your own internal resources to focus on the bigger picture goals.
In today’s world of IT, many companies have too many daily distractions that keep them from focusing on the very things that could positively affect their product or service. How much more customer value could you create if you empowered your IT professionals to focus on initiatives like innovation and positive customer experiences?
Real-World Change
One of our customers using colocation services cleared the IT clutter and delivered a significantly improved customer experience. The industrial automation software firm knew the importance of increasing reliability for its online solution – which had to be highly available to its clients. The firm relocated its business-critical hardware that powered its online product from its own office to a Midco data center.
As a result, the software company eliminated customer connectivity issues – and improved its product. The web-based software is not only highly available like users expect, but it’s also protected in a local data center with power backups and environmental controls 24/7/365 – services that would have otherwise cost the firm substantial capital and time.
Empower Peak Productivity
No matter the size of your organization, our team at Midco can design and deliver on services that can alleviate these struggles and enable scalability for businesses as they accelerate their strategic initiatives. Here’s what partnering with a third-party provider can do:
- Increase your ROA and allow more investment back into the organization by removing daily distractions.
- Create a more specialized and efficient approach to managing your IT infrastructure.
- Bolster your network infrastructure through increased reliability, redundancy, symmetry and latency.
- Provide customized solutions for a diverse set of business needs.
In today’s world of IT, it’s critical to think outside the box. By working with a company that specializes in colocation services, how could you refocus your IT group to better position your company in the marketplace? How much peace of mind and efficiency could you gain by having enhanced business continuity through a local data center, backed by one of the most reliable networks in the Midwest?
About Andrew Simmons
Andrew Simmons consults with enterprise-level businesses to deliver IT solutions, including data center, fiber Internet, phone and managed services. He has been active in the Sioux Falls community as a volunteer for Junior Achievement, United Way, mentoring and many other organizations. Simmons holds a bachelor’s degree in information technology from Colorado Technical University and an MBA from the Vucurevich School of Business at the University of Sioux Falls.
About Andrew Simmons
Andrew Simmons consults with enterprise-level businesses to deliver IT solutions, including data center, fiber Internet, phone and managed services. He has been active in the Sioux Falls community as a volunteer for Junior Achievement, United Way, mentoring and many other organizations. Simmons holds a bachelor’s degree in information technology from Colorado Technical University and an MBA from the Vucurevich School of Business at the University of Sioux Falls.